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9780830413706

The Craft of Corporate Journalism

by
  • ISBN13:

    9780830413706

  • ISBN10:

    0830413707

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1992-01-01
  • Publisher: Cengage Learning
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List Price: $76.95

Summary

This dynamic guide for business journalists and corporate communicators contains the most useful information on crafting news and feature stories, planning and producing corporate publications, and earning credibility and reader attention. It is a valuable reference that will be used again and again by both beginners and seasoned corporate writers and editors in their daily business of creating communication materials.

Table of Contents

The Organizational Communicator: Who, What, Why, When, Where
The Craft of Writing: First, a solid Grounding
Developing Style: The Personality of Your Writing
Starting with a Bang: Building Powerful Leads
The Feature Story
Writing the News: Still Five W's and an H
The Art of Interviewing: Worth the Digging
On Writer's Block, Jump-Starts, and Creativity
Defining, Shaping, and Tailoring Your Publications
Setting Your Publication's Style
Soupt to Nuts: A Menu for Every Palate
Involving Your Readers, Working with Others
Everything I Know and What I'll Never Understand
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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