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| Introduction | p. 1 |
| The Principles of Platform | |
| What Is Platform? | p. 6 |
| The Necessity of Platform | p. 11 |
| The 12 Fundamental Principles of Platform | p. 36 |
| Choosing your Niche | p. 73 |
| Platform for Fiction and Memoir | p. 79 |
| The Mechanics of Platform | |
| Platform Avenues: Which should you Choose? | p. 92 |
| Your Website: The Foundation | p. 99 |
| Your Blog: The Extension | p. 109 |
| Your Newsletter: The Outreach | p. 125 |
| Article and Column Writing | p. 132 |
| Public Speaking | p. 142 |
| Social Media: Twitter, Facebook, and more | p. 153 |
| A Side Dooss to Platform | p. 169 |
| Author Case Studies | |
| Ethan Gilsdorf (Memoir) | p. 178 |
| Mignon Fagarty (Nonfiction-Popular Reference) | p. 185 |
| Mary Kole (Nonfiction-Writing Reference) | p. 191 |
| Gina Holmes (Fiction-Inspirational) | p. 198 |
| Cal Newport (Nonfiction-Education) | p. 203 |
| Lissa Rankin, M.D. (Nonfiction-Health) | p. 208 |
| Brette Sember (Nonfiction-Cooking, Lifestyle, Finance, and More) | p. 215 |
| Billy Coffey (Fiction-Inspirational) | p. 218 |
| Susan Hendesson (Fiction-Mainstream) | p. 222 |
| Amy Julia Becker (Memoir) | p. 227 |
| Sarah Pekkanen (Fiction) | p. 233 |
| Christelyn Karazin (Nonfiction-Self-Help/Relationships) | p. 240 |
| Final Thoughts | |
| Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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