Creating and Capturing Value Perspectives and Cases on Electronic Commerce

by Saloner, Garth; Spence, A. Michael

• ISBN13: 9780471410157
• ISBN10: 0471410152
• Edition: 1st
• Format: Hardcover
• Copyright: 2001-10-29
• Publisher: Wiley

Summary

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. * Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

Author Biography

Garth Saloner is the Jeffrey S. Skoll Professor of Electronic Commerce, Strategic Management, and Economics at the Graduate School of Business at Stanford University, where he headed the Strategic Management group through the 1990's and where he now directs the Center for Electronic Business and Commerce.

A. Michael Spence was awarded the 2001 Nobel Prize for Economics. He is Professor Emeritus of Management in the Graduate School of Business at Stanford University where he served as dean throughout the 1990's. He is also a partner at Oak Hill Venture Partners. Prior to joining Stanford, Spence served as Professor of Economics and Business Administration and Dean of Arts and Sciences at Harvard University.

Table of Contents

Part I PERSPECTIVES
Introduction	3	(4)
Technological Drivers of Change	7	(23)
Creating Value: Economics of Internet-Based Commerce	30	(15)
Capturing Value: Market Structure and Competition	45	(20)
Creating and Capturing Value in the Supply Chain	65
Part II CASES
Overview of the Cases
Section 1 Technology and Logistics
ERP Overview	85
SAP and the Online-Procurement Market	96
Siebel Systems, Inc.	123
QRS Corporation	148
AOL: The Emergence of an Internet Media Company	177
Webvan: The New and Improved Milkman	220
Section 2 Markets and Channels
Online Auctions	235
E-Markets 2000	253
Pricing and Branding on the Internet	286
Gap.com	310
Nike--Channel Conflict	320
Disintermediation in the U.S. Auto Industry	332
Section 3 Strategy and Organization
E-Commerce Building Blocks	355
Karen Brown	395
Broker.com	411
BabyCenter	445
HP E-Services.Solutions	484
Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures	508
Tradeweave	533
Section 4 Public Policy Issues
DoubleClick and Internet Privacy	549
eBay and Database Protection	560
Internet Taxation	571