Creating Preschool Television A Story of Commerce, Creativity and Curriculum

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  • Format: Hardcover
  • Copyright: 2010-03-15
  • Publisher: Palgrave Macmillan
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Around the world small children are captivated by programmes produced especially for them - from stalwarts likeSesame Streetto recent arrivals such asTeletubbies. Focusing on the UK and US, this book shows how the pre-school television sector has shifted from a small localised industry to a complex, commercially-driven global business.

Author Biography

JEANETTE STEEMERS is Professor of Media and Communications at the University of Westminster, UK. Her previous publications include European Television Industries (with Petros Iosifidis and Mark Wheeler, 2005); Selling Television: British Television in the Global Marketplace (2004); and Changing Channels: The Prospects for Television in a Digital World (ed., 1998).

Table of Contents

List of Illustrations and Tablesp. vi
Acknowledgementsp. vii
Understanding Preschool Television as a Production Ecologyp. 1
Safe at Home: The Origins of Preschool Television as a Public Service Projectp. 19
Growing Up: The Rise of the Global Market in Preschool Programmingp. 38
Broadcaster Perspectives on Preschool Productionp. 57
Players in Rights Management and Productionp. 76
Production Preliminaries-Development and Researchp. 96
Production Checklists, Rules and Assumptionsp. 118
In Productionp. 133
Spinning off Profits: Ancillary Exploitation and the Power of Retailp. 149
Policy Interventions and the Crisis in Children's Televisionp. 171
The Bigger Picture: Preschool Television in its Critical and Aesthetic contextsp. 191
Conclusions and Future Outlookp. 212
Bibliographyp. 220
Indexp. 245
Table of Contents provided by Ingram. All Rights Reserved.

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