We're sorry, but eCampus.com doesn't work properly without JavaScript.
Either your device does not support JavaScript or you do not have JavaScript enabled.
How to enable JavaScript in your browser.
Need help? Call 1-855-252-4222
What is included with this book?
If you're a busy manager, looking for fast, focused guidance on how to make impact now then this book is for you. Discover vital, quick-fix, do-it-now ideas and techniques for instant impact and fast learning, as well as more detailed guidance for deeper knowledge. Your two-track way to get ahead.
‘Leaves you making better, impressive and more creative ideas than your competitors.’
Andy Mayer, Director of Strategy, Yoomee Digital
Discover how to Be Creative – Now!
This 2-in-1 guide is designed to help boost your creativity and thinking skills in an instant, whilst giving you the deeper knowledge to ensure long-lasting results.
With the unique 2-in-1 approach, you can learn your way. Use the seven Speed Read tips immediately, then take your time exploring the Big Picture chapters.
· Understand how to think more creatively – quickly
· Discover a range of effective creative and lateral-thinking tools
· Find out how to test and refine your new ideas to make them stronger
· Sell your concepts to the people who matter most
· Build a creative culture and atmosphere in your team or workplace
As an ambitious manager, you need the right information at the right time to help you advance in your career. The 2-in-1 Manager will ensure you improve and succeed in business, right now and in the future.
‘A never-ending toolkit of creative approaches to whatever challenges you or your business are facing. Brilliant.’
Sam Lewens, Creative Director and TV Executive Producer
‘The perfect toolkit for managers in the millennium.'
Rose Marley, CEO, SharpFutures Manchester
About the author
Acknowledgements
How to use this book
Chapter 1 BE MORE CREATIVE
Speed read
1.1 Defeat habit with originality
1.2 Divergent thinking
1.3 Lateral thinking
1.4 Convergent thinking
1.5 Time and space
1.6 Group dynamics
1.7 Choose the right tools for the job
Big picture
Chapter 2 YOUR CREATIVE MISSION
2.1 Imagine a world without you
2.2 Apply the power of why
2.3 What’s your problem
2.4 The lizard, chimp & business exec
2.5 Four ways of seeing
2.6 Give and take
2.7 Tweet simplicity
2.3 What’s your problem?
2.4 The lizard, chimp and business exec
Chapter 3 INSIGHTS AND HOOKS
3.1 That’s funny….
3.2 Burst your filter bubble
3.3 Make connections
3.4 Use contradictions
3.5 Field trips and freshness stores
3.6 What’s my motivation?
3.7 Crafting a compelling hook
Chapter 4 FORCED INSPIRATION
4.1 Brainstorm rules
4.2 The lateral nudge
4.3 Metaphor mash-up
4.4 Steal from the heart
4.5 Break the rules
4.6 Stay inside the box
4.7 Brainwriting
Chapter 5 NURTURE GOOD IDEAS
5.1 The developer’s dilemma
5.2 Supportive teams
5.3 Widen your pool of talent
5.4 Design thinking
5.5 Keep the novelty alive
5.6. Working with wild ideas
5.7 Moving out of the greenhouse
Chapter 6 WEED OUT BAD IDEAS
6.1 Get serious
6.2 The unknown
6.3 Groupthink
6.4 Optimism bias
6.5 Overconfidence
6.6 The sunk cost fallacy (aka why it’s hard to pull the plug)
6.7 How to fail well
Chapter 7 SELL YOUR BEST IDEAS
7.1 You, your audience, your message
7.2 Real, original, simple
7.3 Three is the magic number (and other rhetorical devices)
7.4 Go viral
7.5 Great stories
7.6 Road test your story
7.7 Hand over the spark
Index
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.