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9781786279002

The Creative Nudge Simple Steps to Help You Think Differently

by ;
  • ISBN13:

    9781786279002

  • ISBN10:

    1786279002

  • Format: Paperback
  • Copyright: 2021-07-13
  • Publisher: Laurence King Publishing
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Summary

Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.

Author Biography

Mick Mahoney, a highly awarded advertising creative, has won accolades for campaigns on brands such as Johnnie Walker and Stella Artois. His strategic partner, Kevin Chesters, has led creative strategy at Ogilvy, Saatchi & Saatchi and Wieden & Kennedy.

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