Creative Product Design: A Practical Guide to Requirements Capture Management

by Margaret Bruce (UMIST, Manchester, UK); Rachel Cooper (University of Salford, UK)

• ISBN13: 9780470842737
• ISBN10: 0470842733
• Format: eBook
• Copyright: 2002-01-01
• Publisher: Wiley

Summary

Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: * Customer, user and market requirements * Design requirements * Technical requirements The requirements capture model constitutes three phases: * Information gathering * Information transformation * Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.

Author Biography

Dr Margaret Bruce is Professor of Design Management and Marketing and Head of Department of Textiles, UMIST. Dr Rachel Cooper is Professor of Design Management and Associate Head of Research in the School of Art and Design at the University of Salford.

Table of Contents

Acknowledgements	ix
Introduction	xi
Section One Requirements Capture	1	(78)
New Product Development	3	(24)
Requirements: Ideas, Research and Strategy	27	(22)
Requirements: Market Research Tools and Techniques	49	(30)
Section Two Capturing and Managing Requirements Capture in Practice	79	(92)
Introduction to the Case Studies	81	(2)
Colossus Case Study	83	(22)
Vantage Case Study	105	(28)
Bandage Case Study	133	(24)
Construct Case Study	157	(14)
Section Three Guidelines to Requirements Capture	171	(30)
Requirements Capture Process	173	(18)
Integrating Requirements Capture with Product Development	191	(10)
References	201	(8)
Index	209