The Creative Professional's Guide to Money

by Benun, Ilise

• ISBN13: 9781440302435
• ISBN10: 144030243X
• Format: Paperback
• Copyright: 2011-03-01
• Publisher: How Design Books

Summary

Not only is there much misinformation regarding money and apprehension in dealing with it, but it's also a subject that is mostly taboo. People working in creative fields don't talk about it and are afraid to reveal their ignorance or share their secrets with potential competitors. As a result, they may not know how to handle money or what financial techniques will help them succeed.

Table of Contents

Foreword	p. 1
Introduction	p. 5
How to Think About it	p. 8
The Business Mind-Set	p. 10
Setting Goals Before Prices	p. 26
Setting Your Prices	p. 41
Pricing Strategies	p. 51
Positioning Your Price	p. 68
How to Talk About It	p. 88
Finding and Qualifying Your Prospects	p. 90
Broaching the Topic of Money	p. 102
Talking Price and Negotiating	p. 112
Confidently Closing the Sale	p. 128
Getting Paid	p. 142
How to Manage it	p. 152
Money Basics	p. 154
Profitability and Metrics	p. 173
Requests for Proposals	p. 192
Negotiating the Contract	p. 205
Resources	p. 219
Glossary	p. 222
Permissions	p. 224
Index	p. 225
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