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9781933199313

Creative Strategy in DIRECT & INTERACTIVE Marketing

by
  • ISBN13:

    9781933199313

  • ISBN10:

    1933199318

  • Edition: 4th
  • Format: Paperback
  • Copyright: 2011-08-01
  • Publisher: Racom Communications

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Supplemental Materials

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Summary

This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs. This book is a great classroom text for upper-level undergraduate marketing and creative courses and a great hands-on reference for day-to-day executives wanting to manage their marketing communications programs more effectively.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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