Creative Thinkering : Awaken Your Natural Creativity

by MICHALKO, MICHAEL

• ISBN13: 9781580081696
• ISBN10: 158008169X
• Format: Trade Paper
• Copyright: 2035-01-01
• Publisher: Ten Speed Press

Summary

A thought-provoking guide that challenges you to re-examine the way you think, applicable to business professionals and creatives alike. In this groundbreaking book, leading creativity expert and bestselling author Michael Michalko demonstrates that a major characteristic of creative thinking is the ability to generate a host of associations and connections between dissimilar subjects, and that we diminish our potential when we think in terms of separate and distinct categories. Through philosophy, psychology, and science, Michalko explores why we think the way we do and shows readers how to break out of patterns, adapt to new situations, and optimize their brainpower. With hundreds of hints, tips, tricks, tales, and puzzles alongside discussions of imaginative thinkers throughout the ages,Creative Thinkeringwill help readers learn to think about what can be instead of whatisand whatis not.

Author Biography

MICHAEL MICHALKO is one of the most highly acclaimed creativity experts in the world. He specializes in providing creativity workshops, seminars, and think tanks for clients ranging from individuals to Fortune 500 companies. He is the author of the groundbreaking creativity handbook Thinkertoys, as well as Cracking Creativity, which describes the secrets of creative genius. His books have been translated into fifteen languages.