Creativity in Business Based on the Famed Stanford University Course That Has Revolutionized the Art of Success

by Ray, Michael; Myers, Rochelle

• ISBN13: 9780385248518
• ISBN10: 0385248512
• Edition: Revised
• Format: Paperback
• Copyright: 1988-12-24
• Publisher: Main Street Books

Summary

This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author,The One Minute Manager

Table of Contents

Acknowledgments	vii
Introduction	xi
Laughter, Tears, and Applause	xiv
ESSENCE
Business as Art	3	(10)
Get to know your inner resource
PREPARATION
If at First You Don't Succeed, Surrender	13	(26)
Learn to have faith in your own creativity
Destroy Judgment, Create Curiosity	39	(26)
Make an all-out attack on the barriers to your creativity
Pay Attention	65	(26)
Sense, look, and listen in business
Ask Dumb Questions	91	(22)
Find your own wisdom
INSPIRATION AND IMPLEMENTATION
Do Only What Is Easy, Effortless, and Enjoyable	113	(24)
Discover your life's purpose
Don't Think About It	137	(20)
Destroy the problem of time and stress
Ask Yourself if It's a Yes or a No	157	(18)
Experiencing balance in your life
Be Ordinary	175	(26)
Be your creative self all the time
Be in the World But Not of It	201	(15)
Bring your creativity to bear within your organization
Supplementary Reading	216	(1)
Guide to Exercises	217	(1)
Index	218