Creativity Now Get inspired, create ideas and make them happen!

by Wolff, Jurgen

• ISBN13: 9780273770473
• ISBN10: 0273770470
• Edition: 2nd
• Format: Paperback
• Copyright: 2012-07-10
• Publisher: Ft Pr

Summary

An attractive, easy-to-use handbook and an instant source of inspiration for times when creative stimulation runs dry.

Author Biography

Jurgen Wolff is a writer and creativity and writing coach who divides his time between London and Southern California. He has taught at the University of Southern California, the Academy for Chief Executives, the University of Barcelona, the Pilots Project and workshops around the world. His other books include Marketing for Entrepreneurs, Focus, Your Writing Coach and Do Something Different.

Table of Contents

Creative Success Manifesto	p. x
dreaming
Go for Baroque	p. 4
Go away	p. 6
Remember how to play	p. 8
Why? What? When? Where? How?	p. 10
Create your space	p. 12
Get the right stuff	p. 14
Be a streetcomber	p. 16
Get physical!	p. 18
Lose your limited thinking	p. 20
You are not under arrest!	p. 22
Make up a story	p. 24
Go fishing with Edison	p. 26
Use a mind machine	p. 28
Find a mentor	p. 30
Dare to daydream	p. 32
Record your night dreams	p. 34
Transform your inner critic	p. 36
Go back to pen and paper	p. 38
Stuff your head with facts	p. 40
Take a nap	p. 42
Keep a swipe file	p. 44
Balance your brain	p. 46
Feed your brain	p. 48
Create a goals board	p. 50
Join the League of Adventurers	p. 52
originating
Follow the four brainstorming guidelines	p. 56
Ask the ignorant	p. 58
Try the opposite	p. 60
Do a future interview	p. 62
Force a word association	p. 64
When you have a good idea - keep going!	p. 66
Start with the end	p. 68
Apply your why, who, what, where and when questions	p. 70
Have a Trendstorming session	p. 72
Use mind maps	p. 74
Try Freewriting	p. 76
Challenge all assumptions	p. 78
Imagine someone else's solution	p. 80
Vary the attributes	p. 82
Teach your problem	p. 84
Make 1 + 1 equal 3	p. 86
Summon your Originator alter ego	p. 88
Combine	p. 90
Learn from nature	p. 92
Match your interests and your skills	p. 94
Fish in a different pond	p. 96
Repurpose	p. 98
Steal their methods	p. 100
Eliminate creative blocks	p. 102
Believe in goosebumps	p. 106
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