Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | |
Introduction | |
Don't Read This Book | |
It All Depends on How You Look at It | |
Overcoming Frames | |
Say it Like You Mean it | |
Overcoming Metaphors | |
Check This Out! | |
Becoming a Keener Observer | |
How Biased Are You? | |
Overcoming Bias | |
The Brain and Creativity | |
The Joy of Science | |
Asking the Right Questions | |
How is Marriage like a Matchbox | |
Flip it! | |
A Man Walked Into a Bar | |
The Power of Group Intelligence | |
Getting the Most from a Group | |
Intuition | |
Testing Your Idea | |
That Right Idea | |
Overcoming the Stodginess of Science | |
Innovation Incubators | |
References | |
Index of Exercises by Type | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.