Creativity Unconventional Wisdom from 20 Accomplished Minds

by Meyers, Herbert M.; Gerstman, Richard

• ISBN13: 9780230001343
• ISBN10: 0230001343
• Format: Hardcover
• Copyright: 2007-11-15
• Publisher: Palgrave Macmillan

Summary

This fascinating book is about creativity in business and management. The authors have interviewed well know creative people in a number of fields to identify how creative methods work, including the drivers and influences upon creativity, creative inspiration, creative problem solving and creative influences. Their analysis shows that while there are common themese and methods, creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to better understand creativity.

Author Biography

Herbert Meyers is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer’s Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the digital age and The Visionary Package.

 

Richard Gerstman is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter & Gamble, Kellogg’s, Johnson & Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.

Table of Contents

About the authors	p. 7
Introduction	p. 9
Opening a window on the society	p. 12
Collecting ideas from the unconscious mind	p. 24
Exploiting controlled accidents	p. 34
Creating reality with architecture	p. 44
Visualizing the future of global business	p. 56
Seducing her own demons	p. 64
Moving, touching, entertaining and inspiring people	p. 74
Making an illusion on two-dimensional surfaces	p. 84
Inventing to simplify things	p. 98
Overruling the tendency to compromise	p. 108
Being a design generalist	p. 120
Decoding the mysterious process of art	p. 130
Changing the filmmaking landscape	p. 146
Creating the personification of BMW Group design	p. 156
Looking for enduring significance	p. 170
Composing and collaboration	p. 180
Breaking the rules	p. 186
My best things are my mistakes	p. 200
Seeing more than others see	p. 212
Changing the aesthetics of product design	p. 224
Acknowledgments	p. 236
Table of Contents provided by Ingram. All Rights Reserved.

Excerpts

"Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do." -------Edward Albee, Pulitzer Prize-winning Playwright "It's my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves." ----------Julie Taymor, Theater and Film Director "I'm always trying to do things that no one has ever seen before." ----------James Rosenquist, Artist "I think to be creative you have to resist taking the easy path. ---------Daniel Libeskind, Architect "If you think "I want to be famous," or "I want to make a lot of money," my sense is that you don't go into most creative jobs." --------David Halberstam, Pulitzer Prize-wiining author "The motivation for creativity is most often the need to express your ideas to other people." --------Spike Lee, Film Director "We knew we had something so huge that Steve (Jobs) and I couldn't do it by ourselves." --------Steve Wozniak, Co-founder of Apple Computer "I have always felt that, for me, creativity was really using excess energy." --------Dale Chihuly, Renowned Glass Sculptor "People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be." ---------Erica Jong, Best-selling Author "There's a conflict between professionalism that calls forminimizingrisk, while creativityencouragesrisk." ----------Milton Glaser, Designer