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9780765620514

Crisis Communication: Theory and Practice

by ;
  • ISBN13:

    9780765620514

  • ISBN10:

    0765620510

  • Format: Hardcover
  • Copyright: 2010-04-15
  • Publisher: Routledge

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Summary

Crises happen, and when they do organizations must be prepared to communicate effectively with their internal and external stakeholders, and with the public. Today, crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning.

Table of Contents

Introduction: Principles for Effective Crisis Communication
Defining Crisis Communication
Organizational Theory and Crisis Communication
Planning for Crises
Responding to Crises
Ethical Issues in Crisis Communication
Crisis Communication Teams
Training the Spokesperson
Where Do You Go From Here
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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