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Brian Finch has been Director of Business Development for large UK public companies, as well as co-founder and Finance Director of an SME retail business with substantial internet trading. By background an engineer and certified accountant, he has an MBA from the London Business School. He is the author of a number of self-development books, many translated around the world, including The Times Guide to How To Write a Business Plan 3rd Edition, (Kogan Page).
Table of Contents
Introduction
PART ONE In brief
1 The executive précis
2 What is it and what do I need to know?
Adjustments to cashflow
The clarity of cash
Liquidity
Shareholder value
The efficient market hypothesis
Why accounts dont help in valuation
Profit improvement
Capital allocation
Financial risk
3 Why do it? The risks and rewards
Cashflow
4 Whos doing it and who has done it?
Introduction and examples
What do success and failure look like?
Identifying success
PART TWO In practice
How to assess the critical finance issues
5 How to do it the critical finance issues
Cashflow choices
6 How to measure the critical finance issues
Other indicators
7 How to manage the critical finance issues
Cashflow management
8 How to justify addressing the critical finance issues the business case
9 How to talk about the critical finance issues
Involving all employees
Profit improvement through collaboration
The language of capital allocation
Talking about financial risk
PART THREE Intervention
10 Executive intervention
What questions should I ask?
When is my intervention needed?
What are the make or break decisions?
What levers should I pull?
How do we know whether weve succeeded or failed?
PART FOUR In depth
11 Additional resources
Books
Online references
Advisers and consultants
Courses
Index
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