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9781403900746

Critical Marketing Studies : An International Research Collection

by
  • ISBN13:

    9781403900746

  • ISBN10:

    1403900744

  • Format: Trade Book
  • Copyright: 2003-01-01
  • Publisher: Palgrave Macmillan
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List Price: $67.50
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Summary

This book brings together selected articles in critical marketing from two international conferences. The book is grouped together into key topics, which constitute the major themes in the emerging area of critical marketing, making it easily accessible to the reader. There are currently no books that bring together the broad scope of research in the area and this book fills a much-needed gap. It also brings together for the first time international perspectives on the subject.

Author Biography

Michael Saren is at the University of Strathclyde.

Supplemental Materials

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