Critical Readings: Sport, Culture and the Media

by Rowe, David

• ISBN13: 9780335211500
• ISBN10: 033521150X
• Edition: 1st
• Format: Paperback
• Copyright: 2003-12-01
• Publisher: Open University Press

Summary

This book is about the coming together of media and sport that has had enormous influence on contemporary culture. It contains 'classic' and contemporary contributions from international scholars concerned with how media sport is produced and how we interpret it from our different national, social and cultural vantage points.

Author Biography

David Rowe is a graduate of the Universities of Nottingham, York and Essex.

He is Director of the Cultural Industries and Practices Research Centre (CIPS) at the University of Newcastle, Australia.

His books include:
Popular Cultures: Rock Music, Sport and the Politics of Pleasure (1995).
Globalization and Sport: Playing the World (2001).

Table of Contents

Publisher's Acknowledgements	ix
Series Editor's Foreword	xiii
Acknowledgements	xv
Contributors	xvii
Introduction: Mapping the Media Sports Cultural Complex	1	(26)
PART I MEDIA SPORT CONSTRUCTION: HISTORY, LABOUR, CULTURE AND ECONOMICS
Overview	23	(4)
Sport as Entertainment: The Role of Mass Communications	27	(21)
John Goldlust
The TV and Sports Industries	48	(22)
Joan Chandler
The Dream Team, Communicative Dirt, and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials	70	(14)
Lawrence A. Wenner
Critical Readings: Sport, Culture and the Media
Sports Media Sans Frontiers	84	(15)
Toby Miller
Geoffrey Lawrence
Jim McKay
David Rowe
Speaking the `Universal Language of Entertainment': News Corporation, Culture and the Global Sport Media Economy	99	(30)
David L. Andrews
Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press	129	(17)
Mark D. Lowes
Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production	146	(19)
Michael Silk
Trevor Slack
John Amis
Mega-Events and Media Culture: Sport and the Olympics	165	(21)
Maurice Roche
Further Reading	182	(1)
PART II MEDIA SPORT DECONSTRUCTION: READINGS, FORMS, IDEOLOGIES AND FUTURES
Overview	183	(3)
Local Visions of the Global: Some Perspectives from Around the World	186	(24)
Miquel de Moragas Spa
Nancy K. Rivenburgh
James F. Larson
Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism	210	(19)
Ketra L. Armstrong
The Televised Sports Manhood Formula	229	(17)
Michael A. Messner
Michele Dunbar
Darnell Hunt
The Basic Content: `Ideally Beautiful and Sexy Women for Men'	246	(15)
Laurel A. Davis
`I Want to be the Minority': The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America	261	(15)
Kyle W. Kusz
Women, Sport and Globalization: Competing Discourses of Sexuality and Nation	276	(19)
Deborah Stevenson
Representations of Football in Baseball Literature: The Lyric Fenway, The Prosody of the Dodgers, and are You Ready for Some Football?	295	(17)
David McGimpsey
Sport as Constructed Audience: A Case Study of Espn's the Extreme Games	312	(16)
Robert E. Rinehart
Convergence: Sport on the Information Superhighway	328	(12)
Brian Stoddart
Internet Coverage of University Softball and Baseball Web Sites: The Inequity Continues	340	(9)
Michael Sagas
George B. Cunningham
Brian J. Wigley
Frank B. Ashley
Further Reading	349	(2)
Index	351