A Cross-cultural Theory of Voter Behavior

by Cwalina; Wojciech

• ISBN13: 9780789027368
• ISBN10: 0789027364
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2007-11-16
• Publisher: Routledge

Summary

A Cross-Cultural Theory of Voter Behavior presents a comprehensive theory meticulously tested in the dynamic political waters of the United States end Europe. This text provides useable, unified information by bridging the latest theoretical developments in emerging and advanced democracies for an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing. Book jacket.

Table of Contents

Acknowledgments	p. ix
About the Authors	p. x
Introduction	p. 1
Politics in an Age of Manufactured Images	p. 7
Decline of Social Cleavage Voting	p. 9
Decline of Partisanship and Party Identification	p. 11
Candidate-Centered Politics	p. 16
How Are Political Images Manufactured?	p. 18
Political Cognition	p. 25
Constructivism and Realism	p. 25
Social Categorization of Politicians	p. 34
The Role of Emotion in Politics	p. 54
Political Marketing	p. 57
Economic versus Political Marketing	p. 59
Marketing Orientation in Political Campaigns	p. 63
The Process of Political Marketing according to Phillip B. Niffenegger	p. 65
A Model of Political Marketing according to Bruce I. Newman	p. 71
Traditional Models of Voter Behavior	p. 85
Sociological Approach	p. 85
Social Psychological Approach	p. 90
Economic Approach	p. 95
Multidimensional Models of Voter Behavior	p. 104
A Model of Voter's Choice Behavior: A Newman and Sheth Approach	p. 113
Model Description	p. 113
Primary Election in Illinois (U.S.) in 1980: Reagan versus Anderson	p. 117
U.S. Presidential Election in 1996: Clinton versus Dole	p. 120
U.S. Presidential Election in 2000: Bush versus Gore	p. 125
Parliamentary Election in Slovenia in 2000	p. 129
Presidential Election in Poland in 2000: Kwasniewski versus Olechowski	p. 134
Comparative Analysis of Predictive Model of Voter's Choice Behavior and Traditional Models	p. 142
Predictive Models of Voter Behavior: A Reinterpretation of Newman's Approach	p. 147
Emotional Feelings as a Predictor of Voter Behavior	p. 148
Media in Election	p. 149
Sequential Model of the Influence of Political Advertisements	p. 153
Structural Equation Models of Voter Behavior: A Constructivist Approach	p. 156
Structural Equation Models of Voter Behavior: A Realistic Approach	p. 177
Comparative Analysis of Models of Voter Behavior in Established and Developing Democracies	p. 185
Practical Implications for Marketing Strategy	p. 192
Constructive Mind: Political Marketing, Freedom, and Democracy	p. 195
Constructive Information Society	p. 195
"Laboratory World" of Cognitive Psychology and Political Marketing	p. 197
Resistance to Voting Manipulation	p. 205
Freedom in Democratic Nations: A Paradox	p. 212
References	p. 219
Index	p. 233
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