Crowdsourcing for Dummies

by Grier, David Alan

• ISBN13: 9781119940401
• ISBN10: 1119940400
• Edition: 1st
• Format: Paperback
• Copyright: 2013-05-28
• Publisher: For Dummies

Summary

The complete, plain-English guide to harnessing crowd-power for an unbeatable competitive edge Businesses and institutions worldwide are waking up to the awesome power of crowdsourcing to, among other things, solve complex problems, complete difficult tasks, and develop new products. For instance, Netflix used it to improve its ability to predict customers movie ratings. LOreal used it to create a television spot for tiny fraction of what ordinarily it wouldve cost. And Dell used it to generate thousands of new product ideas and product improvements. In Crowdsourcing For Dummies, crowdsourcing guru David Bratvold provides readers with a detailed look at the current state of crowdsourcing and shows them how to use social media tools and sites to dramatically boost innovation, productivity and profits. Crowdsourcing For Dummies: Provides step-by-step guidance on how to manage the crowdsourcing process, where to crowdsource, how to find an audience, and how to motivate crowds, along with troubleshooting tips Shows business readers how to enlarge their talent pools, improve creativity and introduce open innovation into their business Covers all major forms of crowdsourcing, including microtasks, macrotasks and crowdfunding Describes crowdsourcing techniques used by top brands such as Coca Cola, Proctor & Gamble, Lego, Intel and General Electric, Hollywood directors Tim Burton and Ridley Scott, and even the government of Iceland#60;/li> About the author David Bratvold is founder and editor of The Daily Crowdsource - the number-one source for crowdsourcing news, analysis, and resources

Author Biography

David Alan Grier is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society.

Table of Contents

Introduction  1

Part I: Understanding Crowdsourcing Basics  7

Chapter 1: People Power: Getting a Feel for Crowdsourcing 9

Chapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets 19

Chapter 3: Infiltrating the Crowd 29

Chapter 4: Joining the Crowdforce 43

Part II: Looking at the Different Forms of Crowdsourcing  61

Chapter 5: Creating Crowdcontests 63

Chapter 6: Raising Money with Crowdfunding 79

Chapter 7: Making Use of Macrotasks 99

Chapter 8: Managing with Microtasks 125

Chapter 9: Combining the Intelligence of Self-Organised Crowds 145

Part III: Building Skill  161

Chapter 10: Engaging the Crowd with Your Project 163

Chapter 11: Instructing the Crowd 175

Chapter 12: Crowdsourcing with Social Media 187

Chapter 13: Picking Your Platform 203

Chapter 14: Managing Your Crowd 221

Chapter 15: Learning on the Job 241

Part IV: Getting All You Can Get from the Crowd 257

Chapter 16: Combining Microtasks and Preparing Workflow 259

Chapter 17: Crowd Reporting: Using the Crowd to Gather Information and News 273

Chapter 18: Initiating Innovation 287

Chapter 19: Preparing Your Organisation 309

Part V: The Part of Tens  317

Chapter 20: Following the Future of Crowdsourcing: Ten (Or So) Websites to Watch 319

Chapter 21: Ten Best Practices to Adopt 329

Chapter 22: Ten Success Stories 335

Chapter 23: Ten Crowdsourcing Blunders to Avoid 343

Index  353