Crowdstorm The Future of Innovation, Ideas, and Problem Solving

by Abrahamson, Shaun; Ryder, Peter; Unterberg, Bastian

• ISBN13: 9781118433201
• ISBN10: 1118433203
• Edition: 1st
• Format: Hardcover
• Copyright: 2013-02-04
• Publisher: Wiley

Summary

Tap the best of the crowd in order to put yourself ahead of the competition Increasingly, organizations recognize that they require a new foundation for problem-solving and innovation in order to respond rapidly to changes in their business. The solution: Access a broad array of talent wherever it exists. Crowdstorm shows you how to effectively leverage external networks to solicit, refine, and select ideas for innovation in a wide variety of fields from marketing to product development. By learning the processes and gathering the right tools, organizations will be able to attract and motivate talent to improve their approach to complex problem solving, idea creation, and innovation. Describes how organizations can find a new infrastructure to organize their work using extended communities Bastian Unterberg is the founder and CEO of jovoto, a Berlin and NYC based consultancy shaping future work environments and dedicated to nurturing talent by leveraging the power of collaboration Shaun Abrahamson is the founder and CEO of mutopo, working with organizations to help them benefit from large scale collaboration with experts and customers. The best solutions and innovations are waiting to be found. Crowdstorm gives you the tools to find the right people for your organization, right now.

Author Biography

Shaun Abrahamson is an early stage investor and advisor. For the last decade, he has worked with some of today's leading startups. At Mutopo, he advises global firms on how to benefit from online connections with customers and experts. He built computer-aided design tools at MIT, studied at the Berlin School of Creative Leadership, lectured at the Wharton School and New York University, and contributed to the Economist Intelligence Unit.

Peter Ryder is the former president of jovoto, Inc., a startup whose platform and community help companies innovate and solve challenges facing their business. After a successful career in consulting at Deloitte, CSC, and Accenture helping organizations use technology to transform their operations, he now invests in new ventures and advises organizations on how to take advantage of new technologies in today's digital economy.

Bastian Unterberg is the founder and CEO of jovoto, a Berlin- and NYC-based firm that organizes a 40,000-person strong creative community to work with global brands on problems ranging from new product design to sustainable architecture. His work has been featured in various media such as Page, New York Times, Focus, and Fast Company. An active speaker, Bastian presents at various national and international conferences.

Table of Contents

Introduction

Chapter 1: First, Some Context

Planning: The Art of the Possible

Chapter 2: Before You Start -- Legal and Brand Discussions

Chapter 3: Ask The Right Question – The Call to Action 

Chapter 4: Motivate the Crowd – Fair Incentives for Participants

Organizing: Coalitions and Recruiting  

Chapter 5: Build The Coalition – Partners Enable the Process

Chapter 6: Recruit The Desired Participants -- How to Build Creative Communities For Your Project

Executing: Management, Monitoring and Results

Chapter 7: Facilitate Great Outcomes - Managing Creative Communities

Chapter 8: Participant Monitoring – Measuring Activity

Chapter 9: Select The Best Ideas - Dealing with the “Tyranny of Ideas”

Technology Considerations

Chapter 10: Choosing the Right Online Space

META

Chapter 11: Reflect On The Process To Refine The Process

Endnotes

List of Figures and Tables