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9781401840068

Cruising A Guide to the Cruise Line Industry

by
  • ISBN13:

    9781401840068

  • ISBN10:

    140184006X

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2003-08-22
  • Publisher: Cengage Learning

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Supplemental Materials

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Summary

Written in breezy, magazine-style prose, "Cruising" makes learning about the cruise line industry interesting and fun. The substantial material is complemented by comprehensive profiles of nearly two dozen cruise lines and is approved by the Cruise Lines International Association.

Table of Contents

Preface
Chapter 1: Introduction
Chapter 2: Who Cruises---And Why
Chapter 3: The Anatomy of a Cruise Ship
Chapter 4: The Cruise Experience
Chapter 5: Who’s Who in Cruising
Chapter 6: The Pre-, Post-, and Off-Ship Cruise Experience
Chapter 7: The Geography of Cruising
Chapter 8: Profiling the Lines
Chapter 9: Selling Cruises
Chapter 10: Cruise Marketing, Groups and Incentives

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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