Crush It!: Why NOW Is the Time to Cash In on Your Passion

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  • Format: Hardcover
  • Copyright: 2010-05-25
  • Publisher: HarperCollins Publications
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Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand.

By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver's manual for modern business.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine.

Gary has always had an early-to-market approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!

Table of Contents

Acknowledgmentsp. ix
Passion Is Everythingp. 1
Success Is in Your DNAp. 15
Build Your Personal Brandp. 27
A Whole New Worldp. 41
Create Great Contentp. 49
Choose Your Platformp. 57
Keep It Real ... Very Realp. 85
Create Community: Digging Your Internet Trenchp. 95
The Best Marketing Strategy Everp. 101
Make the World Listenp. 103
Start Monetizingp. 109
Roll with Itp. 119
Legacy Is Greater Than Currencyp. 127
Conclusion: The Time Is Now, the Message Is Foreverp. 133
Did You Forget Anything?p. 135
Five Business Ideas I Won't Get to-They're Yoursp. 139
Table of Contents provided by Ingram. All Rights Reserved.

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Customer Reviews

AWESOME!! August 6, 2011
I really enjoyed this textbook. Ton's of information but short and to the point. Life is too busy to read bloated books these days and this one really cuts the fat. A true Fillet Mignon here and you will be salivating to get your hustle on. This textbook is for everyone!!
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Crush It!: Why NOW Is the Time to Cash In on Your Passion: 5 out of 5 stars based on 1 user reviews.

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