Cultivating Diversity in Fundraising

by Pettey, Janice Gow

• ISBN13: 9780471403616
• ISBN10: 047140361X
• Edition: 1st
• Format: Hardcover
• Copyright: 2001-11-22
• Publisher: Wiley

Summary

An important roadmap for fundraising in today's multicultural communitiesRaising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.In this groundbreaking new book, the author examines today's four major ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions: Who are diverse donors? What are their charitable traditions and interests? What fundraising methods will be successful in diverse communities? What can fundraisers do to include more diversity in fundraising efforts? Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today's nonprofit sector.

Author Biography

JANICE GOW PETTEY is Executive Director of the Sacramento Regional Foundation. She has been a fundraiser for over twenty-two years, working for the American Red Cross, YMCA of San Francisco, and the United Way of the Bay Area. In addition to being a nationally known speaker and trainer on the subject of diversity and philanthropy, Ms. Pettey is an adjunct professor at the University of San Francisco, where she teaches fundraising and philanthropy courses in the College of Professional Studies. She is a member of the AFP Ethics Committee, and has served on the national AFP board and the Foundation board, in addition to having chaired the Diversity Committee.

Table of Contents

Preface	xix
Introduction	xx
Diversity	xxiii
2000 Census	xxvii
African Americans	1	(14)
Introduction	1	(1)
African History	2	(7)
African-American Cultural Giving Patterns	9	(2)
Current State of African-American Philanthropy	11	(1)
African Americans Today	12	(3)
Asian Americans	15	(44)
Introduction	15	(3)
Overview	18	(5)
Chinese-American History	23	(3)
Filipino-American History	26	(3)
Japanese-American History	29	(4)
Korean-American History	33	(2)
South Asian-American History	35	(2)
Cutural Giving Patterns	37	(1)
Traditions of Giving and Sharing Among Chinese Americans	38	(2)
Traditions of Giving and Sharing Among Filipino Americans	40	(3)
Traditions of Giving and Sharing Among Japanese Americans	43	(5)
Traditions of Giving and Sharing Among Korean Americans	48	(4)
Traditions of Giving and Sharing Among South Asians	52	(3)
Pacific Islanders	55	(1)
Asian-American Growth Patterns	55	(4)
Hispanic/Latino Americans	59	(20)
Cuban-American History	59	(2)
Dominican-American History	61	(2)
Salvadoran-American History	63	(1)
Mexican-American History	64	(6)
History of Puerto Ricans in the United States	70	(3)
Traditions of Giving and Sharing Among Hispanics/Latinos	73	(2)
Guatemalans and Salvadorans	75	(1)
Hispanic/Latino Demographics	76	(3)
Native Americans	79	(16)
History of Native Americans in the United States	79	(7)
Traditions of Giving and Sharing Among Native Americans	86	(5)
Native American Demographics	91	(4)
Diverse Fundraising and Philanthropy Today	95	(34)
African-American Philanthropy	95	(13)
Recent Research on Asian-American Giving Patterns	108	(6)
Hispanics/Latinos and Fundraising	114	(8)
Native Americans and Fundraising	122	(7)
Challenges and Opportunities of Diversity in Philanthropy Today	129	(24)
Recognition	129	(3)
Examples of Fundraising in Diverse Communities	132	(2)
Corporate Grant-Making to Racial Ethnic Communities	134	(13)
Remittances	147	(6)
Interviews: Influences on Giving	153	(38)
Summary of Interviews	153	(2)
Interview Questions	155	(2)
Family Giving Patterns	157	(10)
Cultural Giving Patterns	167	(18)
Personal Giving Patterns	185	(6)
Case-Studies	191	(38)
The Elephant in Our Tum's Living Room	192	(5)
Michael L. Edell
A Capital Campaign for a Roman Catholic Chinese School	197	(7)
Anonymous
Sisters of African Descent	204	(5)
Samuel N. Gough, Jr.
Insider-Outsider: Major Gift Fundraising Among Some First Nations People	209	(9)
Prudence S. Precourt
Involving Cuban Americans in South Florida Charities	218	(8)
Rolando D. Rodriguez
Successful Fundraising for India's 5-H Program	226	(3)
Janice Gow Petty
Appendix A Population by Race and Hispanic Origin, for the United States, Regions, Divisions, and States, and for Puerto Rico, 2000	229	(3)
Appendix B Population by Race and Hispanic Origin, for All Ages and for 18 Years and Over, 2000	232	(2)
Appendix C Population by Race, Including Combinations of Two Races, 2000	234	(2)
Appendix D Population by Race with Comparisons, 2000	236	(3)
Appendix E Difference in Population by Race and Hispanic Origin, 1990 to 2000	239	(3)
Appendix F States Ranked by Population, 2000	242	(2)
Appendix G States Ranked by Percent Population Change, 1990 to 2000	244	(2)
Appendix H Anthropology and the Concept of Race (by Norman C. Sullivan)	246	(6)
Notes	252	(6)
Glossary of Racial/Ethnic Terms	258	(3)
Bibliography	261	(6)
Index	267