Acknowledgments | p. vii |
Introduction | p. 1 |
What Is Culture? | p. 15 |
Defining Culture | p. 16 |
Culture Analogies | p. 18 |
Cultural Values | p. 22 |
Values and Behaviors | p. 23 |
Big "C" versus Little "c" Culture Themes | p. 24 |
Stereotypes versus Generalizations | p. 25 |
Do Cultures Change over Time? | p. 28 |
Five Basic Culture Scales | p. 29 |
Overlapping the Five Scales | p. 56 |
Every Culture Ranks Somewhere | p. 60 |
The Importance of Culture in Daily Work and Life | p. 63 |
Cultural Programming | p. 65 |
The Scale of Differences | p. 67 |
Bottom-Line Business Choices | p. 71 |
Areas of Widespread Change | p. 72 |
Taking Your Business Global | p. 78 |
Cultural Differences Will Always Matter | p. 83 |
What Is Cultural Intelligence? | p. 87 |
Defining Cultural Intelligence | p. 88 |
Multiple Intelligences Theory Factors In | p. 89 |
The Culturally Intelligent Professional | p. 95 |
Can Cultural Intelligence Be Increased? | p. 98 |
Gaining Cultural Intelligence--a Process | p. 99 |
Many Ways to View the World | p. 99 |
Applying Cultural Intelligence in Daily Work and Life | p. 107 |
Dos and Don'ts Are a Don't | p. 107 |
Management Issues | p. 112 |
Strategy Issues | p. 122 |
Planning Style | p. 129 |
People and Communication Issues | p. 131 |
Reasoning Styles | p. 138 |
Communication Style | p. 144 |
Knowing Your Cultural Style | p. 153 |
Differing Cultural Styles Lead to Clashes | p. 153 |
You Have a Culture | p. 154 |
You Also Have a Communication Style | p. 155 |
Yes, Cultural Intelligence Is a Soft Skill | p. 158 |
Don't Rely on Local Amateurs | p. 159 |
Traits for Success | p. 161 |
What Is Your Cultural Style? | p. 167 |
Learning about Others' Cultural Styles | p. 171 |
Insularity Is Never Self-Proclaimed! | p. 175 |
Increasing Your Cultural Intelligence | p. 177 |
Weaving Together the Strands | p. 177 |
Dealing with Differences in the Five Scales | p. 179 |
Communication Skills | p. 189 |
Ten Tips for Making the Most of Your English | p. 190 |
Learn to Speak a Relevant Foreign Language | p. 196 |
Be a Sympathetic Native Listener | p. 202 |
A Word on Using Translators and Interpreters | p. 204 |
Target Country Knowledge | p. 209 |
International Ethical Issues | p. 212 |
Afterword | p. 219 |
Appendix | p. 221 |
Recommended Readings | p. 225 |
About the Author | p. 231 |
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