Cultural Issues in Business Communication

by Sellin, Robert G.; Winters, Elaine

• ISBN13: 9780970324405
• ISBN10: 0970324405
• Format: Paperback
• Copyright: 2000-12-01
• Publisher: Lightning Source Inc

Table of Contents

Preface	p. v
Avant-propos	p. vi
Prefacio	p. x
Summary	p. xi
Introduction	p. 13
Culture and information presentation	p. 15
Similarities and differences	p. 19
L'ESCANT described	p. 19
Document design	p. 23
Information organization	p. 25
Technology and infrastructure in target cultures	p. 27
Environmental Protection Issues	p. 28
Writing for translation	p. 29
The Translation Process	p. 31
Internationalization and Internet communication	p. 33
Localizing	p. 37
Selecting and managing translation resources	p. 39
Building your team	p. 39
Supporting the team for success	p. 40
Relevant articles by Elaine Winters	p. 44
Across The Pacific Pond	p. 45
Cultural Issues in Business Communication	p. 54
Design Considerations for a Global Economy	p. 62
References	p. 68
Preparing Material for Use By the Entire World	p. 69
Glossary	p. 75
About the Authors	p. 78
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