Culture and the Ad

by O'Barr, William M.

• ISBN13: 9780813321967
• ISBN10: 0813321964
• Format: Hardcover
• Copyright: 1994-09-01
• Publisher: Westview Pr

Summary

Through the years, American advertising has made a complex, disturbing, and fascinating statement about American ideals and ideologies. This book helps us understand how the American advertising industry portrays anyone other than the White American mainstream. 140 illustrations.

Author Biography

William M. O’Barr is professor of cultural anthropology at Duke University.

Table of Contents

Institutional Structures of Feeling	p. iii
Preface	p. ix
Acknowledgments	p. xi
Analyzing Social Ideology in Advertisements	p. 1
Bibliographic Notes	p. 15
Instructions in Representing Others	p. 17
Bibliographic Notes	p. 44
Representations of Others, Part 1	p. 45
Bibliographic Notes	p. 70
Representations of Others, Part 2	p. 73
Bibliographic Notes	p. 101
Audience Responses: The Photographers of Tourists	p. 103
Bibliographic Notes	p. 106
An Exposition of Twentieth-Century Print Advertisements: Depictions of African Americans	p. 107
Bibliographic Notes	p. 108
Interpretive Notes	p. 109
A Visitor's Guide to African Americans in American Advertising: a Twentieth-Century Restrospective	p. 113
Unexpected Audiences: American and Japanese Representations of One Another	p. 157
Bibliographic Notes	p. 198
The Future	p. 199
Bibliographic Notes	p. 206
References	p. 208
About the Book and Author	p. 209
Index	p. 210
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