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9780253217615

Culture And Consumption II

by
  • ISBN13:

    9780253217615

  • ISBN10:

    025321761X

  • Format: Paperback
  • Copyright: 2005-07-30
  • Publisher: Indiana Univ Pr

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Supplemental Materials

What is included with this book?

Summary

A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.Grant McCracken is a visiting scholar at McGill University and author of severalbooks, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

Author Biography

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

Table of Contents

Acknowledgments ix
PART ONE: INTRODUCTION
1(16)
Living in the Material World
3(3)
On Oprah
6(11)
PART TWO: HOMES
17(32)
The Drew Bledsoe Paradox: The Mysterious Home Economics of Homo economicus
19(3)
Homeyness: A Cultural Account of One Constellation of Consumer Goods and Meanings
22(27)
PART THREE: AUTOMOBILES
49(42)
Calling Grease
51(2)
When Cars Could Fly: Raymond Loewy, John Kenneth Galbraith, and the 1954 Buick
53(38)
PART FOUR: CELEBRITIES
91(26)
Marilyn Monroe, Inventor of Blondness
93(4)
Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
97(20)
PART FIVE: MUSEUMS
117(42)
The Strange Power of Uncle Meyer's Wallet
119(3)
Culture and culture at the Royal Ontario Museum: An Anthropological Approach to a Marketing Problem
122(37)
PART SIX: ADVERTISING
159(12)
Taking Madison Avenue by Storm
161(1)
Advertising: Meaning versus Information
162(9)
PART SEVEN: MARKETING
171(22)
Sarah Zupko, Meet Mrs. Woolworth
173(2)
Meaning-Management: An Anthropological Approach to the Creation of Value
175(18)
Bibliography 193(28)
Index 221

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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