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Energize employee engagement and drive cultural excellence throughout your organization
In Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, former NFL Pro, world-renowned keynote speaker, and management consultant Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity. In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee.
You'll also learn:
An essential roadmap to organizational transformation with an unbending focus on the importance of workplace culture, Culture Is the Way will earn a place on the bookshelves of managers, executives, and other business leaders seeking to improve the performance of their team members.
MATT MAYBERRY is an internationally acclaimed keynote speaker and one of the world’s foremost thought leaders on leadership development and culture. His insights on leadership, culture, and business performance have appeared in publications such as Forbes, Fortune, Business Insider, and Entrepreneur, as well as on NBC, ABC, Fox Business, ESPN, and more.
Author’s Note
Figure List
Acknowledgments
Chapter 1: Is Culture Important? Ask a Football Coach
Why an obsessive focus on culture needs to be the way forward.
An organization can never outperform its culture.
Chapter 2: What Exactly is Culture?
Culture is the lifeblood of organizational excellence
and determines how an organization does anything and everything.
Chapter 3: The Dilemma Traps
Most culture-building efforts are sabotaged by the shiny object syndrome.
Chapter 4: Five Roadblocks to Cultural Excellence
Five of the most significant roadblocks to cultural excellence
and how to overcome them.
Chapter 5: Five-Steps to World-Class Culture Building
An introduction to a powerful and practical culture-building process.
Chapter 6: Create Your Cultural Purpose Statement
This is your cultural North Star, and should energize everyone.
Chapter 7: Win Hearts and Minds for Impactful Culture Building
A unique and collaborative process to culture building
that drives excitement and greater organizational connection.
Chapter 8: The Implementation Playbook
Create your playbook to launch and embed your culture for transformation at scale.
Chapter 9: Be Fanatical About Sustained Impact
How to avoid your culture’s excitement and impact being short-lived.
Chapter 10: The Ultimate Differentiator is Leadership
Cultural excellence starts and ends with the leadership team.
How to build an organization of transformational leaders.
Chapter 11: Commercial Execution
Drive commercial dominance by unleashing the full potential of your organization.
Chapter 12: Be a Chief Culture Driver
An important final note on culture.
Notes
About the Author
Index
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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