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9780071760393

Curation Nation: How to Win in a World Where Consumers are Creators

by
  • ISBN13:

    9780071760393

  • ISBN10:

    0071760393

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2011-03-08
  • Publisher: McGraw-Hill Education

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Summary

A renowned Huffington Post blogger reveals how curation can transform any business.

Table of Contents

Prefacep. ix
Acknowledgmentsp. xiii
Curation: What is it?p. 1
The History of Curationp. 23
Big-Time Curators on the Risep. 37
Consumer Conversations and Curationp. 53
Content Entrepreneurs: The new Curation Classp. 67
Tools and Techniquesp. 83
Magazines and Curationp. 101
Naysayersp. 115
Web Platforms Embrace Curationp. 127
Brands: Curating your Consumerp. 143
Networks: Writing Inside a Curated Communityp. 161
The Micronetsp. 171
What is your Content Strategy?p. 191
Facebooking the Future and Trending Toward Twitterp. 201
Are Content Aggregators Vampires?p. 221
Finance, Curation, and Privacyp. 231
Conclusionp. 245
A Note about Sourcesp. 261
Endnotesp. 263
Indexp. 275
Table of Contents provided by Ingram. All Rights Reserved.

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