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9789812445575

Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century

by
  • ISBN13:

    9789812445575

  • ISBN10:

    9812445579

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2004-01-01
  • Publisher: FT Press
  • Purchase Benefits
List Price: $42.99

Table of Contents

The Cast viii
Foreword xi
Unconventional Wisdom
1(21)
How to Find Your Voice
22(25)
The Eight Greatest Lies You'll Ever Be Told
47(44)
The Creative Work Before the Creative Work
91(32)
How to Get an Idea
123(63)
The Five Critical Choices
186(58)
How to Craft Visuals
244(64)
How to Craft Copy
308(44)
The Global View
352(21)
The Cutting Edge Agenda
373(21)
Bibliography 394(1)
Index 395

Supplemental Materials

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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