On Deadline : Managing Media Relations

by Howard, Carole M.; Mathews, Wilma K.

• ISBN13: 9781577664406
• ISBN10: 157766440X
• Edition: 4th
• Format: Paperback
• Copyright: 2006-02-15
• Publisher: Waveland Pr Inc

Summary

"Based on decades of real-world experience, the authors present straightforward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the pubic; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text." "With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results."--BOOK JACKET.

Table of Contents

Technology, tabloids and trends : how the new media world is changing your job	p. 1
Getting started : setting up your program	p. 11
News : what it is and how it gets to the public	p. 25
Tools of the trade : from ANRs to white papers	p. 43
Reporters : helping them meet their objectives	p. 65
Spokespersons : training and briefing them for their role	p. 95
Ethics : what's happened to the golden rule?	p. 117
Media events : how to make them work for you	p. 131
Going global : how to manage international media relations	p. 153
Crisis planning : how to anticipate and manage emergency situations	p. 183
Measurement/evoluation : how to know if your program is working	p. 193
The future : expanding your counselor role	p. 203
Table of Contents provided by Blackwell. All Rights Reserved.