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9781577664406

On Deadline : Managing Media Relations

by ;
  • ISBN13:

    9781577664406

  • ISBN10:

    157766440X

  • Edition: 4th
  • Format: Paperback
  • Copyright: 2006-02-15
  • Publisher: Waveland Pr Inc

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Summary

"Based on decades of real-world experience, the authors present straightforward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the pubic; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text." "With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results."--BOOK JACKET.

Table of Contents

Technology, tabloids and trends : how the new media world is changing your jobp. 1
Getting started : setting up your programp. 11
News : what it is and how it gets to the publicp. 25
Tools of the trade : from ANRs to white papersp. 43
Reporters : helping them meet their objectivesp. 65
Spokespersons : training and briefing them for their rolep. 95
Ethics : what's happened to the golden rule?p. 117
Media events : how to make them work for youp. 131
Going global : how to manage international media relationsp. 153
Crisis planning : how to anticipate and manage emergency situationsp. 183
Measurement/evoluation : how to know if your program is workingp. 193
The future : expanding your counselor rolep. 203
Table of Contents provided by Blackwell. All Rights Reserved.

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