Dealing with Darwin How Great Companies Innovate at Every Phase of Their Evolution

by Moore, Geoffrey

• ISBN13: 9781591842149
• ISBN10: 159184214X
• Edition: Reprint
• Format: Paperback
• Copyright: 2008-05-27
• Publisher: Portfolio Trade

Summary

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.

Author Biography

Geoffrey A. Moore is the author of four bestselling, highly infl uential business books: Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line. He has made the understanding and effective exploitation of disruptive technologies the core of his life-'s work. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.

Table of Contents

Acknowledgments	p. vi
Preface to Paperback Edition: Dealing With Darwin, Two Years Later	p. xi
Preface: What This Book is About and How it Came to Be	p. xiii
Foundational Models	p. 1
The Economics of Innovation	p. 5
Innovation and Category Maturity	p. 13
Cisco's Product Portfolio	p. 20
Innovation and Business Architecture	p. 29
Cisco's Business Architecture	p. 49
Managing Innovation	p. 57
Types of Innovation	p. 61
Managing Innovation in Growth Markets	p. 73
Cisco Innovating in Growth Markets	p. 100
Managing Innovation in Mature Markets	p. 110
Cisco Innovating in Mature Markets	p. 159
Managing Innovation in Declining Markets	p. 168
Cisco Innovating in Declining Markets	p. 183
Managing Innovation in Your Enterprise	p. 192
Managing Inertia	p. 201
Extracting Resources from Context	p. 209
Cisco and Core/Context Analysis	p. 226
Repurposing Resources for Core	p. 235
Cisco and Resource Recycling	p. 248
Managing Inertia in Your Enterprise	p. 256
Glossary	p. 261
Index	p. 275
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