Decisive: How to Make Better Choices in Life and Work

by Heath, Chip; Heath, Dan

• ISBN13: 9780307956392
• ISBN10: 0307956393
• eBook ISBN(s): 9780307956415
• Format: Hardcover
• Copyright: 2013-03-26
• Publisher: Crown Currency
• More Book Details

About This Book

Decisive: How to Make Better Choices in Life and Work

ISBN: 9780307956392

Decisive is a groundbreaking book by Chip Heath and Dan Heath that offers fresh strategies and practical tools to help you make better choices in both your personal and professional life. This book is a must-read for anyone looking to improve their decision-making skills and overcome common biases that can lead to poor choices.

Who Uses It?

Primarily, this book is used by individuals and professionals who need to make informed decisions in various contexts. It's particularly useful for students, educators, business leaders, and anyone interested in understanding how to make more effective choices. The book's practical tools and strategies make it a valuable resource for anyone looking to enhance their decision-making abilities.

History and Editions

Decisive was published in 2013 by Crown Business. The book has been widely acclaimed for its engaging and compulsively readable style, which makes complex decision-making concepts accessible to a broad audience. The authors, Chip and Dan Heath, are renowned for their previous works, such as *Switch* and *Made to Stick*, which have also been highly influential in the field of decision-making and communication.

Author and Other Works

Chip Heath and Dan Heath are the authors of Decisive. Chip Heath is a professor at Stanford Graduate School of Business, and Dan Heath is a senior fellow at Duke University's CASE Center. Both authors are known for their ability to explain complex ideas in simple terms, making their books highly readable and impactful. Some of their notable works include:

• *Switch*: How to Change Things When Change Is Hard
• *Made to Stick*: Why Some Ideas Survive and Others Die

Key Features

1. Four-Step Process: The book introduces a four-step process designed to counteract common biases and irrationalities in decision-making.

2. Practical Tools: Decisive provides practical tools and strategies that can be applied in real-world scenarios.

3. Engaging Style: The book is written in an engaging and compulsively readable style, making it easy to understand and apply the concepts.

4. Real-Life Examples: The authors use real-life examples, such as a rock star’s ingenious decision-making trick and a CEO’s disastrous acquisition, to illustrate the importance of effective decision-making.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9780307956392
• eTextbook: ISBN-13: 9780307956415

Publication Details

• Publisher: Crown Business
• Publication Date: 2013
• Number of Pages: 316
• Language: English
• Item Weight: Not specified
• Dimensions: Not specified

Other Editions and Formats

• eTextbook: ISBN-13: 9780307956415

Related ISBNs

• 9780307956415 (eTextbook)
• 9780307956392 (Hardcover)
• 9780307956415 (e-isbn)
• 0307956415 (e-isbn)

This detailed information section provides a quick reference for all the available formats and sources for Decisive, making it easier to find and access the book in the preferred format.

Author Biography

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch.