What is included with this book?
Alison Davis has served for 25 years as CEO of Davis & Company (www.davisandco.com), helping companies such as BNY Mellon, Georgia-Pacific, IKEA, Johnson & Johnson, MasterCard, and Merck reach, engage, and motivate employees. Davis is coauthor of Your Attention, Please and a weekly blog, “Insights,” at www.davisandco.com/blog. She frequently writes for leading business, communication, and HR publications, and was an online columnist for The New York Times. A sought-after speaker on communication issues, she is former President of the Council of Communication Management (CCM).
Jane Shannon, now an independent consultant (www.janeshannon.com), spent much of her career as Vice President of HR Communication at Citibank. She then worked as a Senior Communication Consultant at Davis & Company and as a principal in the communication practice of William M. Mercer, Inc. Her clients have included Texaco, Barnes & Noble, Bank of America, and United Distillers & Vintners. She authored 73 Ways to Improve Your Employee Communication Program and has spoken at communication conferences hosted by the Council of Communication Management (CCM) and the International Association of Business Communicators (IABC). A few years ago, she returned to her alma mater, University of Missouri-Columbia, to teach in its Journalism School’s Visiting Professor Program.
Acknowledgments xvii
About the Authors xix
Introduction 1
Part I: Taking a New Approach 9
Chapter 1: Know Your Employees 11
Chapter 2: Treat Your Employees Like Customers 27
Chapter 3: Plan and Manage Communication 39
Chapter 4: Frame Your Message 55
Chapter 5: Write Simply and Clearly 69
Chapter 6: Leverage Visuals 85
Chapter 7: Use the Right Tool for the Job 101
Chapter 8: Make Meetings Meaningful–and Support Managers 119
Chapter 9: Measure Effectiveness 135
Part II: Communicating in Key Situations 151
Chapter 10: Recruiting 153
Chapter 11: Orientation 167
Chapter 12: Policies 181
Chapter 13: Benefits 197
Chapter 14: Compensation 215
Chapter 15: Performance Management 231
Chapter 16: Saving for Retirement 249
Chapter 17: Leaving the Company 263
Endnotes 279
Index 281
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