To the Desert and Back : The Story of One of the Most Dramatic Business Transformations on Record

by Philip H. Mirvis (Chevy Chase, Maryland); Karen Ayas (Erasmus Univ., Rotterdam, Netherlands); George Roth (MIT's Sloan School of Management)

• ISBN13: 9780787966775
• ISBN10: 0787966770
• Edition: 1st
• Format: Hardcover
• Copyright: 2003-05-01
• Publisher: Jossey-Bass

Summary

Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe.To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.

Author Biography

<b>Philip Mirvis</b> is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including <i>The Cynical Americans</i> and <i>Joining Forces</i>, both from Jossey-Bass. <p> <b>Karen Ayas</b> is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management. <p> gt;George Rot</b>h is a consultant, author, and research associate at MIT's Sloan School of Management.

Table of Contents

Preview: The View from the Desert.

Part I: Turnaround.

1. Wake-Up Call.

2. Rebuilding the Business.

Part II: Takeover.

3. Merger or Takeover?

4. Going into Therapy.

5. Revolution and Chaos.

Part III: Transforming the Organization.

6. 180 Leaders in Charge.

7. Community or Cult?

8. The McVan den Bergh Clan.

Part IV: Transforming the Business.

9. Growing a Market: Foods.

10. Growing a Brand: Fats.

11. Cascading Change: Uniquisine, Calvé, Royco, and Nassaukade.

Part V: Transfer.

12. To the Desert.

13. The Legacy of Growth.

Part VI: Takeaways for Leading Change.

14. Change Models and Methods.

15. Change as Theater.

16. Holistic Integration.

Appendix 1: Cast of Characters—Then and Now.

Appendix 2: Learning History.

Notes and Sources.

Acknowledgments.

About the Authors.

Index.