Design Basics

by David Lauer; Stephen Pentak

• ISBN13: 9780155011847
• ISBN10: 0155011847
• Edition: 4th
• Format: Paperback
• Copyright: 1994-09-15
• Publisher: Wadsworth Publishing

Table of Contents

1 DESIGN PROCESS	1	(16)
INTRODUCTION	2	(4)
PROCEDURES	6	(2)
Thinking	6	(2)
THINKING	8	(3)
Form and Content	8	(3)
LOOKING	11	(4)
Sources	11	(4)
DOING	15	(2)
2 UNITY	17	(24)
INTRODUCTION	18	(5)
GESTALT	23	(1)
WAYS TO ACHIEVE UNITY	24	(8)
Proximity	24	(2)
Repetition	26	(3)
Continuation	29	(1)
Continuity	30	(2)
UNITY WITH VARIETY	32	(9)
Emphasis on Unity	36	(2)
Emphasis on Variety	38	(3)
3 EMPHASIS/FOCAL POINT	41	(14)
INTRODUCTION	42	(2)
WAYS TO ACHIEVE EMPHASIS	44	(7)
Emphasis by Contrast	44	(3)
Emphasis by Isolation	47	(2)
Emphasis by Placement	49	(2)
DEGREE OF EMPHASIS	51	(1)
ABSENCE OF FOCAL POINT	52	(3)
4 SCALE/PROPORTION	55	(16)
INTRODUCTION	56	(3)
SCALE OF ART	59	(4)
SCALE WITHIN ART	63	(4)
SCALE CONFUSION	67	(2)
PROPORTION	69	(2)
The Golden Mean	69	(2)
5 BALANCE	71	(24)
INTRODUCTION	73	(4)
SYMMETRICAL BALANCE	77	(3)
ASYMMETRICAL BALANCE	80	(10)
Introduction	80	(2)
Balance by Value and Color	82	(3)
Balance by Shape and Texture	85	(2)
Balance by Position and Eye Direction	87	(1)
Analysis Summary	88	(2)
RADIAL BALANCE	90	(2)
CRYSTALLOGRAPHIC BALANCE	92	(3)
Allover Pattern	92	(3)
6 RHYTHM	95	(12)
INTRODUCTION	96	(3)
RHYTHM AND MOTION	99	(1)
ALTERNATING RHYTHM	100	(3)
PROGRESSIVE RHYTHM	103	(2)
RHYTHMIC SENSATIONS	105	(2)
7 LINE	107	(22)
INTRODUCTION	108	(3)
LINE AND SHAPE	111	(1)
TYPES OF LINE	112	(2)
LINE DIRECTION	114	(3)
CONTOUR AND GESTURE	117	(1)
LINE QUALITY	118	(3)
LINE AS VALUE	121	(2)
LINE IN PAINTING	123	(4)
LOST-AND-FOUND CONTOUR	127	(2)
8 SHAPE/VOLUME	129	(22)
INTRODUCTION	131	(1)
VOLUME/MASS	132	(2)
NATURALISM AND DISTORTION	134	(2)
NATURALISM AND IDEALISM	136	(2)
ABSTRACTION	138	(3)
NONOBJECTIVE SHAPES	141	(1)
RECTILINEAR AND CURVILINEAR	142	(2)
POSITIVE/NEGATIVE SHAPES	144	(7)
Integration	147	(1)
Confusion	148	(3)
9 TEXTURE	151	(14)
INTRODUCTION	153	(1)
TACTILE TEXTURE	154	(4)
Collage	157	(1)
VISUAL TEXTURE	158	(5)
Trompe L'oeil	161	(2)
TEXTURE AND PATTERN	163	(2)
10 ILLUSION OF SPACE	165	(34)
INTRODUCTION	166	(2)
DEVICES TO SHOW DEPTH	168	(18)
Size	168	(5)
Overlapping	173	(1)
Vertical Location	174	(2)
Aerial Perspective	176	(3)
Linear Perspective	179	(2)
One-Point Perspective	181	(2)
Two-Point Perspective	183	(2)
Multipoint Perspective	185	(1)
AMPLIFIED PERSPECTIVE	186	(2)
MULTIPLE PERSPECTIVE	188	(3)
ISOMETRIC PROJECTION	191	(1)
OPEN FORM/CLOSED FORM	192	(3)
TRANSPARENCY	195	(2)
Equivocal Space	195	(2)
SPATIAL PUZZLES	197	(2)
11 ILLUSION OF MOTION	199	(12)
INTRODUCTION	201	(1)
ANTICIPATED MOVEMENT	202	(2)
WAYS TO SUGGEST MOTION	204	(7)
Figure Repeated	204	(2)
Blurred Outlines	206	(3)
Multiple Image	209	(2)
12 VALUE	211	(12)
INTRODUCTION	212	(3)
VALUE PATTERN	215	(1)
VALUE AS EMPHASIS	216	(2)
VALUE AND SPACE	218	(3)
TECHNIQUES	221	(2)
13 COLOR	223	(34)
INTRODUCTION	224	(3)
COLOR CHARACTERISTICS	227	(2)
PROPERTIES OF COLOR	229	(6)
Hue	229	(1)
Value	230	(2)
Intensity/Complementary Colors	232	(3)
VISUAL COLOR MIXING	235	(2)
COOL/WARM COLORS	237	(1)
COLOR AS EMPHASIS	238	(2)
COLOR AND BALANCE	240	(2)
COLOR AND SPACE	242	(2)
COLOR SCHEMES	244	(3)
Monochromatic, Analogous, Complementary, Triadic	244	(3)
COLOR DISCORD AND VIBRATING COLORS	247	(1)
COLOR USES	248	(3)
Local, Optical, Arbitrary	248	(3)
EMOTIONAL COLOR	251	(1)
COLOR SYMBOLISM	252	(2)
COLOR VERSUS VALUE	254	(3)
GLOSSARY	257	(4)
BIBLIOGRAPHY	261	(2)
CREDITS	263	(2)
INDEX	265