rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9781422177808

The Design of Business

by
  • ISBN13:

    9781422177808

  • ISBN10:

    1422177807

  • Format: Hardcover
  • Copyright: 2009-10-13
  • Publisher: Ingram Pub Services

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $35.00 Save up to $21.70
  • Rent Book $13.30
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    IN STOCK USUALLY SHIPS IN 24 HOURS.
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

How To: Textbook Rental

Looking to rent a book? Rent The Design of Business [ISBN: 9781422177808] for the semester, quarter, and short term or search our site for other textbooks by Martin, Roger L.. Renting a textbook can save you up to 90% from the cost of buying.

Summary

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on RD, bring in creative designers, hire innovation consultants. But they get disappointing results.

Table of Contents

Acknowledgmentsp. ix
The Knowledge Funnelp. 1
How Discovery Takes Shape
The Reliability Biasp. 33
Why Advancing Knowledge Is So Hard
Design Thinkingp. 57
How Thinking Like a Designer Can Create Sustainable Advantage
Transforming the Corporationp. 79
The Design of Procter & Gamble
The Balancing Actp. 105
How Design-Thinking Organizations Embrace Reliability and Validity
World-Class Explorersp. 133
Leading the Design-Thinking Organization
Getting Personalp. 151
Developing Yourself as a Design Thinker
Notesp. 179
Indexp. 183
About the Authorp. 191
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program