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9781422177808

The Design of Business

by
  • ISBN13:

    9781422177808

  • ISBN10:

    1422177807

  • Format: Hardcover
  • Copyright: 2009-10-13
  • Publisher: Ingram Pub Services

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Supplemental Materials

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Summary

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on RD, bring in creative designers, hire innovation consultants. But they get disappointing results.

Table of Contents

Acknowledgmentsp. ix
The Knowledge Funnelp. 1
How Discovery Takes Shape
The Reliability Biasp. 33
Why Advancing Knowledge Is So Hard
Design Thinkingp. 57
How Thinking Like a Designer Can Create Sustainable Advantage
Transforming the Corporationp. 79
The Design of Procter & Gamble
The Balancing Actp. 105
How Design-Thinking Organizations Embrace Reliability and Validity
World-Class Explorersp. 133
Leading the Design-Thinking Organization
Getting Personalp. 151
Developing Yourself as a Design Thinker
Notesp. 179
Indexp. 183
About the Authorp. 191
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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