Design Elements, Color Fundamentals A Graphic Style Manual for Understanding How Color Affects Design

by Sherin, Aaris

• ISBN13: 9781592537198
• ISBN10: 1592537197
• Format: Paperback
• Copyright: 2012-01-01
• Publisher: Rockport Publishers

Summary

This is the second book in the Design Elements series that focuses on a single core element of design. Created with the design student in mind, each book in the series offers a comprehensive reference for understanding and effective application of these core building blocks for designers. Each book breaks down the rules and elements of related to its specific subject, how and when to apply effective usage, as well as when it#x19;s okay to break the rules. This series of books expands on the chapters currently offered in Design Elements(by Timothy Samara) and the presentation and didactic nature of each book is inspired by Design Elementsas well. Book 1: Form and Space Book 2: Color Fundamentals Book 3: Choosing & Using Type Book 4: Choosing & Using Images This is a reference library which every designer needs but does not have. Both text book and design reference, each book in this series offers not only instruction promising a solid understanding and usage rules for the core elements of design but also provides application-oriented inspiration as a crucial teaching tool

Author Biography

Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.

Table of Contents

Introduction: Color in Design

Chapter 1: Communicating with Color

What Is Color?

Theory in Practice

Choosing a Color Palette

Color Systems

Chapter 2: Form and Space

Form and Space

Elements of Design

Color and Image

Type in Color

Chapter 3: Meaning and Emotion

Color and Psychology

Mood and Symbolism

Culture and Place

Aspects of Color

Color as Identifier

Chapter 4: Organizing with Color

Catching a Viewer’s Attention

Series and Structure

Infographics

Layouts

Color in Motion and Media

Chapter 5: Rules for Working with Color

Color Quick Start

Ten Rules for Working with Color

Real-Life Exceptions

Strategies for Working with Clients

Contributors

Acknowledgments

About the Author