Design Elements, Third Edition Understanding the rules and knowing when to break them - A Visual Communication Manual

by Samara, Timothy

• ISBN13: 9781631598722
• ISBN10: 1631598724
• eBook ISBN(s): 9781631598739
• Additional ISBN(s): 9781592532612, 9781592539277
• Edition: 3rd
• Format: Paperback
• Copyright: 2020-09-08
• Publisher: Rockport Publishers
• More Book Details

Summary

The third edition of Design Elements solidifies its place as a cornerstone reference for understanding and applying the principles of graphic design. With expanded content, updated visuals, and refined explanations, this edition provides a clear, structured approach to mastering the foundations of visual communication.

What’s Inside:

• The essential building blocks of design: A thorough exploration of the fundamental elements—dots, lines, planes, texture, space, and contrast—that underpin effective design.
• Color as a functional tool: Practical insights into the strategic use of color, from its optical effects to its role in organizing information and evoking responses.
• Typography as structure and expression: A detailed examination of type, from the anatomy of letterforms to the nuances of typesetting and combining typefaces for maximum impact.
• The role of imagery: Guidance on selecting, abstracting, and integrating imagery to support communication goals.
• Grid systems and layout organization: Step-by-step instruction on using grids to create clarity, structure, and hierarchy within designs.
• Principles of practice: 20 foundational rules for creating effective designs, with an emphasis on when and how to adapt or deviate for specific outcomes.

Successful design relies on precision, clarity, and intent. By mastering its underlying principles, designers can create work that not only captures attention but also communicates effectively. This edition provides both the theoretical framework and the practical tools to approach design challenges with confidence and purpose.

Design Elements, Third Edition in coordination with Design Elements: Color Fundamentals and Design Elements: A Graphic Style Manual continues to be an authoritative guide for anyone seeking to deepen their understanding of graphic design and elevate the quality of their work.

Author Biography

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

Table of Contents

What Is Graphic Design?
Twenty Rules for Making Good Design
 
FORM AND SPACE
DEFINING VISUAL LANGUAGE
ATTRIBUTES OF FORM
PUTTING STUFF INTO SPACE
COMPOSITIONAL STRATEGIES
 
COLOR FUNDAMENTALS
THE IDENTITY OF COLOR
CHROMATIC INTERACTION
COLOR LOGIC AND SYSTEMS
WHEN COLOR MEANS SOMETHING
COLOR IN THE REAL WORLD
 
Choosing and Using Type
STRUCTURE AND OPTICS
ISSUES RELATED TO STYLE
THE MECHANICS OF TEXTSETTING
TYPE IS VISUAL, TOO
TYPE AS INFORMATION
 
The World of Imagery
THE NATURE OF IMAGES
MEDIA AND METHODS
CONTENT, CONCEPT, CONTEXT
NARRATIVE MASSAGE
 
Putting it all Together
MERGING TYPE AND IMAGE
WORKING WITH GRIDS
INTUITIVE ARRANGEMENT
DESIGN AS A SYSTEM
THE WORKING PROCESS
 
Causin’ Some Trouble: Breaking Every Rule in This Book
Index (By Subject)
Directory of Contributors
About the Author and Acknowledgments