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Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.
What Is Graphic Design? Twenty Rules for Making Good Design FORM AND SPACE DEFINING VISUAL LANGUAGE ATTRIBUTES OF FORM PUTTING STUFF INTO SPACE COMPOSITIONAL STRATEGIES COLOR FUNDAMENTALS THE IDENTITY OF COLOR CHROMATIC INTERACTION COLOR LOGIC AND SYSTEMS WHEN COLOR MEANS SOMETHING COLOR IN THE REAL WORLD Choosing and Using Type STRUCTURE AND OPTICS ISSUES RELATED TO STYLE THE MECHANICS OF TEXTSETTING TYPE IS VISUAL, TOO TYPE AS INFORMATION The World of Imagery THE NATURE OF IMAGES MEDIA AND METHODS CONTENT, CONCEPT, CONTEXT NARRATIVE MASSAGE Putting it all Together MERGING TYPE AND IMAGE WORKING WITH GRIDS INTUITIVE ARRANGEMENT DESIGN AS A SYSTEM THE WORKING PROCESS Causin’ Some Trouble: Breaking Every Rule in This Book Index (By Subject) Directory of Contributors About the Author and Acknowledgments
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