Design Elements, Typography Fundamentals A Graphic Style Manual for Understanding How Typography Affects Design

by Cullen, Kristin

• ISBN13: 9781592537679
• ISBN10: 1592537677
• Format: Paperback
• Copyright: 2012-06-01
• Publisher: Rockport Publishers

Summary

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentalsuses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists-this is the field guide for the journey!

Author Biography

Kristin Cullen teaches graphic design at the University of Cincinnati and has also taught at the University of Illinois and the Rhode Island School of Design. For years, she worked as a designer at award-winning Chicago design firms, where she created a wide range of communication materials. She lives in Cincinnati, OH. http://www.kristincullen.com

Table of Contents

Introdution	p. 6
Type In Context	p. 8
Definition and Function	p. 12
In Practice	p. 16
Essential Elements	p. 30
Anatomy and Terminology	p. 32
On Typefaces	p. 52
Categories of Type	p. 57
Selection Considerations	p. 70
In Combination	p. 76
Typesetting Factors	p. 82
Space and Spacing	p. 86
Alignments and Paragraphs	p. 92
Hierarchy	p. 104
Aesthetic Tailoring	p. 114
Structure	p. 118
Baseline Alignment	p. 122
Grid Systems	p. 126
Alternate Methods	p. 138
Appendices	p. 146
Readings	p. 148
Contributors	p. 152
Image Credits	p. 155
Index	p. 156
Acknowledgments	p. 160
About the Author	p. 160
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