Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Part I: Understanding Design.
CHAPTER 1: Why Design Matters 9
CHAPTER 2: The Purpose of Design 19
Part II: Medium and Form.
CHAPTER 3: Medium and Form in Typography 37
CHAPTER 4: Technology and Culture 75
Part III: Composition.
CHAPTER 5: Fool's Golden Ratio: Understanding Proportions 105
CHAPTER 6: Holding the Eye: Composition and Design Principles 133
CHAPTER 7: Enlivening Information: Establishing a Visual Hierarchy 167
Part IV: Color.
CHAPTER 8: Color Science 195
CHAPTER 9: Color Theory 235
Part V: Appendixes.
APPENDIX A: Choosing and Pairing Fonts 291
APPENDIX B: Typographic Etiquette 311
Index 329
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.