Design History An Anthology

by Doordan, Dennis P.

• ISBN13: 9780262540766
• ISBN10: 0262540762
• Format: Paperback
• Copyright: 1996-03-06
• Publisher: The MIT Press

Summary

Design history has emerged in recent years as a significant field of scholarly research and critical reflection. With their interest in the conceptualization, production, and consumption of objects (large and small, unique or multiple, anonymous or signed) and environments (ephemeral or enduring, public or private), design historians investigate the multiple ways in which intentionally produced objects, environments, and experiences both shape and reflect their historical moments. This anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Individual essays investigate various aspects of design in the modern era. They provide fresh insights on familiar figures such as Harley Earl and Norman Bel Geddes and shed new light on neglected aspects of design history such as the history of women in early American graphic design or the history of modern design in China. The essays are grouped in three broad categories: Graphic Design, Design in the American Corporate Milieu, and Design in the Context of National Experiences. Contributors: David Brett. Bradford R. Collins. Dennis P. Doordan. David Gartman. Gyorgy Haiman. Larry D. Luchmansingh. Roland Marchand. Enric Satueacute;. Mitchell Schwarzer. Paul Shaw. Svetlana Sylvestrova. Ellen Mazur Thomson. Matthew Turner. John Turpin. Shou Zhi Wang. A Design IssuesReader

Table of Contents

Acknowledgments
Introduction
Drawing and the Ideology of Industrialization	p. 3
The Poster as Art; Jules Cheret and the Struggle for the Equality of the Arts in Late Nineteenth-Century France	p. 17
Tradition and Innovation: The Design Work of William Addison Dwiggins	p. 28
Super Veloz: A Typographic System for the Small Printer	p. 44
Imre Kner and the Revival of Hungarian Printing	p. 53
Alms for Oblivion: The History of Women in Early American Graphic Design	p. 64
The Designers go to the Fair, I: Walter Dorwin Teague and the Professionalization of Corporate Industrial Exhibits, 1933-1940	p. 89
The Designers go to the Fair, II: Norman Bel Geddes, the General Motors "Futurma," and the Visit-to-the-Factory Transformed	p. 103
Harley Earl and the Art and Color Section: The Birth of Styling at General Motors	p. 122
Design at CBS	p. 145
Promoting Aluminum: Designers and the American Aluminum Industry	p. 158
Reconsidering the Factory, Art-Labor, and the Schools of Design in Nineteenth-Century Britain	p. 167
Evolutionary Affinity in Arthur Mackmurdo's Botanical Design	p. 178
The Design Prototype as Artistic Boundary: The Debate on History and Industry in Central European Applied Arts Museums, 1860-1900	p. 185
Early Modern Design in Hong Kong	p. 200
Chinese Modern Design: A Retrospective	p. 213
That Was the Beginning	p. 242
The Irish Design Reform Movement of the 1960s	p. 252
Sources	p. 271
About the Contributors	p. 273
Table of Contents provided by Blackwell. All Rights Reserved.