A guide to inclusive design for all types of designers, providing guidelines, real examples and information sources. Inclusive design not only ensures that products, services, interfaces and environments are easier to use for those with special needs or limitations, but in doing so also makes them better for everyone. In Part 1 Design for Inclusivity, written by a team that has pioneered inclusive design practice internationally, reviews recent social trends and pressures that have pushed this subject to the fore, and assesses design responses to date in the international context. The authors make the business case for inclusive design and explain the formalisation of the approach in standards and legislation. Part 2 introduces case studies which describe transport, product, IT, housing and service projects, as well as industry-university collaborative projects, and highlight lessons that have been learned. Part 3 draws together tools, techniques and guidelines, and signposts the reader to key resources as well as offering practical advice on research methods, working with users and industry partners. The book concludes with contributions from leading design consultancies on inclusive design best practice. Contents: Introduction; Why inclusive design?, Roger Coleman, Julia Cassim, John Clarkson and Hua Dong; A growing movement, Jeremy Myerson; The business case, Roger Coleman, Alan Topalian, Hua Dong and John Clarkson; Market advantage - Practitioners' viewpoints, Hua Dong, Graham Pullin, Ingelese Nielson, Maria Benktzon, Olle Bobjer and Barry Tanner; Designer education - Case studies from graduate partnerships with industry, Julia Cassim and Hua Dong; Empowering designers and users - Case studies from the DBA Inclusive Design Challenge, Julia Cassim and Hua Dong; Involving older people in design, Alan Newell and Andrew Monk; Designer-oriented user research methods, Hua Dong, Collette Nicolle, Robert Brown and Julia Cassim; Practicalities of working with users, David Yielding and Julia Cassim; Countering design exclusion - Theory and practice, John Clarkson; Product evaluation - Practical approaches, John Clarkson, Carlos Cardoso and Ian Hosking; Using simulation in product evaluation, Carlos Cardoso and John Clarkson; Where do we find out?, Cherie Lebbon and Susan Hewer; Towards inclusion - Future challenges, Roger Coleman, Julia Cassim, John Clarkson and Hua Dong; Index. About the Author: Roger Coleman is Professor of Inclusive Design and Co-Director of the Helen Hamlyn Research Centre at the Royal College of Art. John Clarkson is director and principal investigator, and Hua Dong researcher at the Engineering Design Centre, Cambridge University. Julia Cassim is research co-ordinator on the Small Business Programme at Helen Hamlyn Centre, RCA.

Introduction
Why inclusive design?
A growing movement
The business case
Market advantage
Practitioners' viewpoints
Designer education
Case studies from graduate partnerships with industry
Empowering designers and users
Case studies from the DBA Inclusive Design Challenge
Involving older people in design
Designer-orientated user research methods
Practicalities of working with users
Countering design exclusion
Theory and practice
Product evaluation
Practical approaches
Using simulation in product evaluation
Where do we find out?
Towards inclusion
Future challenges
Index
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