Design and Launch an Online Social Networking Business in a Week

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-06-01
  • Publisher: Entrepreneur Press
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WWW.(Your Social Network).COM ..Are you a virtual social butterfly? Captivated by the buzz of new media? Interested in setting the online social scene for others? And making a profit doing so? ..Tap into the millions of MySpace users and Facebook friends to create your own specialized social site! In just seven days, identify your network niche; develop an inviting, interactive website; drive traffic and membership; build profitable online advertising relationships; and more! . . Design an attractive, interactive social networking website using inexpensive, turnkey solutions that require no programming knowledge. Define your community and set the tone. Offer interactive features including profile pages, member search options, media add-ons, and more. Generate traffic and membership using search engine optimization, viral and social marketing, and other techniques. Cash in on your site with proven, revenue-generating solutions. Use included resources to stay on the cutting-edge .....Sign on for social networking success!.

Author Biography

Julien Sharp is a freelance writer and business communications consultant. She has over 18 years of entrepreneurial, training, writing, and communications experience and has worked both nationally and internationally, providing consulting and coaching services to executives in small to medium sized businesses.

Table of Contents

Acknowledgmentsp. xi
Forewordp. xiii
Prefacep. xvii
Why This Book Is for Youp. xviii
The Easiest-and Quickest-Business You'll Ever Startp. xx
Introductionp. xxi
Building Your Virtual Empire
Online Networks and What People Do on Themp. 3
Way Beyond Color Schemesp. 6
Features of an Online Networkp. 9
Defining Your Communityp. 17
You're Now a Member of the Media!p. 20
The "Buzz" Factorp. 22
Planning Your Community: Open vs. Gatedp. 22
Host of a Party for Thousandsp. 22
A Small Fish in a Sea of Networks, and Why Bigger Is Not Always Betterp. 25
Networks with a Purposep. 27
Focused Markets Draw in the Ad Dollarsp. 31
Software to Get You Going in Much Less than a Weekp. 33
Ning, "Social Networks for Everything"p. 36
Konnects, "Get Your Own Professional Space Online"p. 46
webNetworkÖ by Web Scribblep. 47
ONEsite, "Industry Leading Social Network Software"p. 53
Leverage Software, "People-Centric Social Networking Solutions for Business"p. 55
It's So Easyp. 56
A Final Note Before You Decidep. 58
Getting It Right the First Timep. 59
Building Your Community While Building Your Bottom Line
Setting Up Shopp. 65
Equipping Your Officep. 67
Planning for Startup Costsp. 68
Don't Forget Your Operating Budgetp. 69
Business Deductionsp. 70
Classifying Your Businessp. 71
Protecting Yourself and Your Businessp. 77
The Statutory Landscape Is VERY Favorable for Operators of Social Networking Sitesp. 78
Promoting Your Network Creatively and Inexpensivelyp. 85
Identifying Your Audiencep. 86
Search Engine Optimization (SEO)p. 87
Search Engine Advertisingp. 88
Cross-Linkingp. 90
Keywords/Tags and Tag Cloudsp. 92
Really Simple Syndication (RSS) Feedsp. 94
Invitationsp. 95
Tracking What Worksp. 95
Don't Forget About PRp. 107
Final Thoughtsp. 109
Earning Revenue from Your Networkp. 111
Subscriptionsp. 112
Donationsp. 114
Targeted Advertising on Your Sitep. 115
Affiliate Programsp. 117
Branding Campaignsp. 117
Ad Federationsp. 119
Merchandisingp. 120
Thinking About a Loanp. 121
Venture Capitalp. 122
Online Networks: Run on the Internet, Driven by People
Outstanding Customer Service: Let Your Members Be Your Guidep. 127
Community Manager: The Sooner the Betterp. 128
Two-Way Communication Is Keyp. 130
When to Report or Banp. 131
Benchmarkingp. 133
Face-to-Face and Online Networksp. 135
A "Walled Garden" Network Communityp. 136
Build "Street Cred" for Your Online Community with Face-to-Face Networkingp. 140
Launching an Online Network for Your Existing Businessp. 143
Afterwordp. 149
Resourcesp. 155
Must-Visit Websitesp. 155
Two Must-Read Links to Two Articles in Two Must-Read Magazinesp. 156
Must-See Advertising and Marketing Sitesp. 156
Must-Consider-Attending Industry Conferencesp. 157
Must-Have Books for Your Reference Libraryp. 157
Glossary of Termsp. 159
Indexp. 175
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