Design Plus Enterprise : Seeking a New Reality in Architecture and Design

by Cramer, James P.

• ISBN13: 9780967547732
• ISBN10: 0967547733
• Format: Paperback
• Copyright: 2002-04-01
• Publisher: Greenway Communications

Summary

Updated edition of the classic text on the relationship between design and business, and how each discipline can learn from and improve the other. A must read for every architect and architecture student. Softcover.

Table of Contents

Foreword	xv
Harold L. Adams
Introduction	xvii
Raymond P. Rhinehart
The Design Plus Enterprise Model	1	(170)
Preparing For Success
Optimism Is the Parent of Success	10	(2)
Measuring Up	12	(2)
Ethics: Bridge Over Troubled Waters	14	(2)
Survival of the Wisest	16	(2)
Surviving the Winter of Your Discontent	18	(2)
The Transformational Power of Design	20	(3)
What Does It Take to Succeed?	23	(3)
The Designer Is Synergistic	26	(2)
Training for the Gold	28	(2)
The Beginning of a Beautiful Relationship	30	(3)
Your Image and Your Client's Expectations	33	(7)
A Call to Service
Enhancing the Reputation of the Design Professions	40	(3)
More than Skin Deep	43	(2)
Design Is the Message	45	(3)
With a Lot of Help from Our Friends	48	(2)
Pulling Together, Not Apart	50	(2)
Multicultural Energy	52	(2)
Today, Advocate Something Truly Important	54	(3)
Honoring Excellence: Doing the Right Things	57	(13)
Embracing Change
Northern Lights	70	(3)
Harnessing the Energy of Change for Enterprise	73	(4)
Designers: Experts for Change	77	(3)
Preparing for Success	80	(2)
Taking Ownership of Your Own Destiny	82	(8)
The Successful Firm
The Goal-Oriented Firm	90	(2)
A New Paradigm in Enterprise	92	(2)
The Leadership of Collaboration	94	(3)
Profiting from Design	97	(2)
Financial Risk	99	(2)
Marketing Is a Full-Time Commitment	101	(2)
Getting Ready for the Future	103	(2)
Building a Community of Creativity	105	(3)
Snatching Success from the Jaws of Adversity	108	(2)
The Power of Overestimating Your Competition	110	(2)
Understanding Rejection's Strategic Potential	112	(3)
Just Say No	115	(1)
What Clients Are Looking For	116	(9)
True Success: Are You Measuring Up?	125	(7)
Toward Personal Fulfillment
Study Success	132	(2)
Confidence and Competence	134	(2)
Leaders Manage Their Time	136	(2)
You Are in the Driver's Seat	138	(3)
Choosing the Company You Keep	141	(3)
A Case of Indigestion	144	(2)
Innovation and Integrity: There Is No Age Limit	146	(5)
A Turning Point in the History of the Profession	151	(5)
The Ascendent Designer
Transforming Professional Life	156	(15)
Additional Resources	171	(6)
Acknowledgements	177