Designing and Conducting Survey Research

by Rea, Louis M.; Parker, Richard A.

• ISBN13: 9781555424046
• ISBN10: 155542404X
• Format: Hardcover
• Copyright: 1992-02-01
• Publisher: Jossey-Bass Inc Pub

Summary

-Robert J. Waste, Survey Research Center, California State University, Chico

Table of Contents

Figures, Tables, and Exhibits
Preface
The Authors
An Overview of the Sample Survey Process	p. 1
Developing and Administering Questionnaires	p. 31
Designing Effective Questionnaires: Basic Guidelines	p. 33
Developing Survey Questions	p. 56
Administering the Questionnaire	p. 80
Ensuring Scientific Accuracy	p. 105
Understanding Sampling Theory	p. 107
Determining the Sample Size	p. 125
Selecting a Representative Sample	p. 140
Analyzing and Reporting Survey Results	p. 165
Analyzing and Presenting Univariate Survey Data	p. 167
Analyzing and Presenting Multivariate Survey Data	p. 188
Preparing an Effective Final Report	p. 209
Table of Areas of a Standard Normal Distribution	p. 223
Glossary	p. 229
Answers to Selected Exercises	p. 237
Bibliography	p. 243
References	p. 247
Index	p. 249
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